Use Case

Convert signups into active users with onboarding emails

Build automated onboarding email sequences that guide new users through your product. Send welcome emails, feature tutorials, and activation reminders to maximize user engagement and reduce churn.

Why use Unosend for onboarding email sequences?

Automated multi-step sequences
Behavior-triggered emails
A/B test subject lines
Track open and click rates

Quick implementation

send-onboarding-sequences.js
// Day 0: Welcome email
await unosend.emails.send({
  from: 'welcome@yourapp.com',
  to: user.email,
  subject: 'Welcome to {{app_name}}! Here\'s how to get started',
  template_id: 'tmpl_onboarding_day0',
  variables: {
    name: user.firstName,
    app_name: 'YourApp',
    getting_started_url: 'https://yourapp.com/start',
    video_url: 'https://yourapp.com/demo'
  }
});

Frequently asked questions

How many emails should an onboarding sequence include?

3-7 emails over 2 weeks works best. Start with a welcome email, then feature highlights, then an activation nudge.

When should I send onboarding emails?

Day 0 (welcome), Day 1 (quick win), Day 3 (key feature), Day 7 (social proof), Day 14 (re-engage if inactive).

How do I stop the sequence if a user activates?

Track activation events in your app. Use conditional logic to skip remaining onboarding emails once activated.

Related use cases

Ready to send onboarding email sequences?

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